“By far the biggest single adjustment is the tightening of focus of the website,” director general Mark Thompson told FT’s Digital Media & Broadcasting Conference, hours after unveiling the strategy that proposes cutting a quarter from the annual web budget and online staff by 2013 (read all the online key points from earlier).

Thompson gave the example of the BBC’s web community for Scotland’s Western Isles: “Actually, those communities are launching their own sites – someone else is doing it – we can step back. In entertainment – we’ve seen a lot of people stepping up in that space – we can draw back.”